Starbucks Does a #MYNYPD
If you get your coffee at Starbucks for some reason, or spend a sizable amount of spend time on the internet, you may have noticed the coffee company’s new campaign #RaceTogether – a campaign that prompts baristas to start conversations with patrons about the state of race relations in America.
CEO Howard Schultz has released a statement regarding what prompted this clumsy attempt of marketing. The campaign has its neck in the guillotine with social media users attacking Starbucks for their own lack of diversity within the company, their relationship to prison labor, and how much they pay their baristas.
Like the #MyNYPD marketing campaign fail of last year, people saw right through #RaceTogether and immediately started trolling. Sips coffee.
Check out some of our favorite tweets:
I can't even comment on #RaceTogether...
— Ida's Disciple (@prisonculture) March 17, 2015as a barista, why does it fall to us to "overcome" racism instead of the company itself? what is @starbucks actually doing?
— black power alt bro (@vidalwuu) March 17, 2015Your @Starbucks barista probably won't write anything on your cup beside your name. Misspelled. #RaceTogether
— zellie (@zellieimani) March 18, 2015Me: *buys tea*
Barista: "I feel like Black-on-Black crime should be the focus."
Me: *pours tea on the floor*
#RaceTogether
— Courtney (@courtney_thewry) March 17, 2015Barista: Welcome to St-
Me: EVERY 28 HOURS A BLACK PERSON IN AMERICA IS KILLED BY POLICE, SECURITY OR SELFAPPOINTED VIGILANTE
#RaceTogether
— Ali (@AfrikaAF) March 17, 2015So, y'all made a Latte that can dismantle white supremacy or nah? RT @Starbucks: Conversation ➡ Empathy ➡ Action ➡ Change #RaceTogether
— Khadijah J Here2Slay (@Pundit_AcadEMIC) March 18, 2015
Ripley Soprano is a co-owner and co-conspirator of this here magazine.
