UPNY Brand Makes First Appearance This Weekend

If you’re in New York and are looking for something to do today and Saturday, contemplate dropping by UPNY’s launch sales this weekend.

UPNY is making their New York debut this weekend and released an accompanying manifesto identifying their ideal consumer as the socialite club-goer who romps around New York wreaking havoc. The new brand seems to have its finger on some pulse with Gitoo as one of their most prominent models, and CUNTMAFIA’s Countessa Stuto performing at their opening celebration last night.

Like most companies these days, gender-fucking is at the center of UPNY’s aesthetic. Founder and Creative Director Allen Feldman describes the mission of UPNY as unlocking and harnessing “the energy instilled in all of us by working with forms that reshape the body, making the masculine, feminine and the feminine, masculine.”