• The Etiquette Issue
    The Etiquette Issue

    Still taken from the trailer

    Run Baby, Run

    If you needed any more help imagining Jay Z and Beyoncé as outlaws robbing banks and running from the police, here's a video for you.

    Jay/Bey have released a fake heist film trailer to promote their joint tour this summer and for all it's tacky acting the production quality is, well, flawless.

    The video lists famous actor friends like Sean Penn, Rashida Jones, Jake Gyllenhaal, Emmy Rossum, Don Cheadle, and Blake Lively. It's directed by Melina Matsoukas, who also directed the videos for Beyoncé's Pretty Hurts, Rihanna's We Found Love and other mega hits.

    When we saw Jay Z and Beyoncé in black mask on their joint tour poster (and the Chase sponsorship) a few weeks ago, we were startled by our own lack of surprise, and we aren't exactly floored by this either. From Rihanna's We Found Love and Kesha's We R Who We R to Kanye and Miley and Britney, we've been rooting for the black mask imagery in pop culture and maybe it's time to admit this chimera is here to stay.

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